Objective: To convey the value proposition of our brand and gauge the interest of the audience.

Problem statement:

Working professionals living in tier1 cities find it very difficult to eat healthy in their day to day lives, the key pain points are:

• Lack of variety and nutritions in their home-cooked diet
• A lot of decision making and friction in deciding what to eat, what groceries to order
• Not satisfied with their cook in terms of taste, timing and other things

Target Audience:

Double income working professionals, Upper/Upper middle class, Tier 1 cities

Mission:

Helping people improve their health by eating healthy

Core value proposition:

Making it easy and convenient for people to eat healthy in their daily lifestyle

How we do it:

Personalised meal planning:

We will plan your meals based on your and your family's health needs and taste preferences. And will share the meal plan along with the recipes with you and your cook.

Groceries in 1 click

We will automatically make a list of the groceries/ingredients needed for that meal plan and will deliver it to your doorsteps. All the groceries will be from curated organic and healthier brands

A skilled regional cook

If needed, we will also provide a trained regional cook who will be trained with all of dishes in your meal plan and will also automate the groceries part of it.

CTA: