Problem statement:

Working professionals living in tier 1 cities in India have a hired cook for their daily meals. And still they find it very difficult to eat healthy in their day to day lives, the key pain points are:

• A lot of decision making and friction in deciding what to eat, what groceries to order
• Lack of variety and nutritions in their home-cooked diet

Target Audience:

India, Double income working professionals, Upper/Upper middle class, Tier 1 cities

Core value proposition:

Making it easy and convenient for people to eat healthy in their daily lifestyle

Personalised meal planning:

We will plan your meals based on your and your household's health needs and taste preferences. And will share the meal plan along with the recipes with you and your cook in a whatsapp group.

Groceries in 1 click

We will automatically make a list of the groceries/ingredients needed for the meal plan and will share it with you every week